dead.online is post-brainrot-future-farming
i spend my time connecting the dots between culture, music, and technology. dead.online thoughtfully explores these links to help you look around the corner and stay hyper relevant.
free subscribers get
🔊 a semi-regular essay connecting the dots between culture + the future
paid subscribers get
💿 early access to new product drops
🌊 a regular culture report
💌 full access to the newsletter and publication archives
founding Members Get
🙏🏽 everything + my deepest gratitude (+ playlists)
Curated by Máuhan
The night before Napster was shut down, I stayed up all night downloading the entire catalog of ‘90’s RnB. Ever since, I’ve been obsessed with the intersection of music, culture, and technology - and built my career around it.
I started as a bloghouse kid scouting the next big thing for SPIN and LA Weekly, and eventually graduated to Spotify, where I forecasted trends, developed content formats, and led “moonshot bets” as their first-ever Head of Innovation and Market Intelligence. Along the way, I founded (and sold!) a pre-TikTok video remix app backed by Warner Bros, built ventures alongside Fortune 500’s as a Partner at BCG Digital Ventures, and invested in startups as both a VC and Angel Investor.
Throughout it all, my superpower has been connecting the dots between emerging culture, technology, and business. My super-weakness has been publishing regularly. Dead.online leans into the former, and violently avoids the latter.
Offline, I live between Brooklyn and Venice Beach, work on consumer products and conceptual art, and run a multibillion dollar psychic hotline.
If you need to find me, follow the sounds of ‘90’s RnB…


